DineTonite (www.dinetonite.com) is a New York-based dining membership site which offers real-time reservations and special discounts at top restaurants in New York City.
DineTonite offers parties of up to eight people savings on their bills in participating mid to high-end NYC restaurants. The quantum of savings depend on the total bill, determined by how much food and drinks are consumed – restauranteurs can also offer variable savings tailored to peak and off-peak periods, for example.
“We offer our restaurant partners access to an ever growing group of savvy patrons who enjoy meaningful savings and also appreciate fine dining,” said Mohammed Islam, founder and CEO of DineTonite. “Our dynamic business model allows restaurants to adjust their offered savings depending on the popularity of certain days and times, enabling them to greatly expand their customer base.” Participating restaurants are not charged for the service, but a nominal booking fee is charged to the DineTonite member per reservation regardless of the party size.
Islam says that his service is positioned differently from the current rage of “daily-deal” sites. “DineTonite is not a “daily deal” site that offers small dollar amount discounts if only certain customer numbers are reached,” said Islam. “By providing unlimited savings for patrons at DineTonite’s participating restaurants, we provide our members the flexibility to save as much as they desire.” He says his site is more than a reservations site such as OpenTable and focus more on savings than Yelp, which is review-centric. “While we are working with restaurants across multiple price points, we do focus on upper scale establishments and dining savvy customers. “With the constraints of the down economy, more people are finding a nice meal out to be a luxury they cannot afford,” he explains. “Our model helps make such excursions more viable by providing deep percentage discounts.”
DineTonite are focusing on adding new restaurants in New York City, and plan on expanding to five to seven other metropolitan areas only from next year. “We want quality restaurants to become DineTonite partners, and don’t want to compromise the value that customers receive,” Islam explains.
